ler was in the country to give a talk.And I thought he said something very profound - Marketing needs deep understanding of the following:
- Economic theory.
- Mathematics.
- Organizational theory.
- Behavioral science / psychology.
Wednesday, June 10, 2009
The Marketing Discipline
Recently Philip Kot
ler was in the country to give a talk.
And I thought he said something very profound - Marketing needs deep understanding of the following:
ler was in the country to give a talk.And I thought he said something very profound - Marketing needs deep understanding of the following:
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