I was hoping to get my hands on the book Crossing the Chasm by Geoffrey A Moore. Then I saw this piece of review in Amazon:
Here is Moore's important insight in one sentence: "Don't celebrate your victory in a market after becoming the market leader with pioneer consumers; as the mass market develops and all the competitive offerings have adequate performance, the new consumers won't care about the advanced features that your organization is exquisitely tuned to produce but rather ease of setup, ease of use, and low cost."
Should I still read the book? What do you think?