About

Product Management and the inspirations around it - a Malaysian point of view.

Wednesday, May 26, 2010

The best analogy to the Product Manager role

I met with Vladimir Bataev yesterday, and this blog post is inspired by him.

If you were asked "what's a Product Manager like?", can you think of a parallel or analogy that can help others understand the role and say "aha.. I get it."

A Product Manager is like a movie director.


Here's what TheFilmMakers.com says about the role of a movie director:
A good director makes sure that all parts of a film are creatively produced and brought together in a single totality. A director interprets the script, coaches the performers, works together with the montagist, etc., interrelating them all to create a work of art. According to Film Scholar Eric Sherman, the director begins with a vague idea of the entire film and uses this to help him determine what is to be done. He gains most when others are given their freedom to show what they know.

The position of the director in the traditional filmmaking process varies greatly and is extremely complex. The film director is seen as a leader of others, as providing a kind of guiding force. According to this view, the final outcome is more or less predetermined by requirements of the script, camerawork, acting, and editing; the director providing certain organizational context to the picture.


A good Product Manager makes sure that all aspects that is required of a product's success are brought together in a single totality. A good Product Manager interprets the vision, trends and requirements, educate the organization, works together with the stakeholders, etc., interrelating them all to create a great product.

Product Managers usually begins with a vague idea of how the product should serve its customers and uses this o help him determine what is to be done. He gains most when others (customers, stakeholders) are given their freedom to show what they know (instead of being autocratic and dictate directions).

The position of the Product Manager in the product development process varies greatly and is extremely complex. The Product Manager is seen as a thought leader, as providing a kind of guiding force. According to this view, the final outcome is more or less predetermined by requirements of the customer, technology, design and marketing; the Product Manager provides organizational context to the whole process and ensure all the departments are orchestrated to perform to the success of the product.

Thanks Vladimir :)

No comments: