Product Management and the inspirations around it - a Malaysian point of view.

Wednesday, June 10, 2009

The Marketing Discipline

Recently Philip Kotler was in the country to give a talk.
And I thought he said something very profound - Marketing needs deep understanding of the following:
  • Economic theory.
  • Mathematics.
  • Organizational theory.
  • Behavioral science / psychology.
Does the marketing function in your organization capable in all these areas?