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Product Management and the inspirations around it - a Malaysian point of view.

Thursday, February 28, 2008

SCAMMPER technique

Used for idea generation, take any words, attributes, features, problems or ideas and:
S - substitute, simplify
C - change, combine
A - adapt, adopt
M - magnify, minify
M - modify, multiply
P - package, purloin
E - elevate, eliminate
R - reverse, rearrange

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